Our Story
Specialists in Plant Propagation
ROOTS DOWN exists to solve one problem exceptionally well: help cuttings develop strong roots and thrive. We are the propagation resource that also makes the products we use and believe in.
Why Propagation
Propagation is the moment a plant's future is decided. The first cut, the first root, the first signs of independent growth — these are the steps that determine whether a cutting thrives or fails. Most plant care brands treat propagation as an afterthought. We have made it our entire focus.
Every Roots Down formulation is designed for a specific phase of the propagation journey: sealing the cut, supporting root initiation, hydrating through the vulnerable rooting window, and nourishing the mother plants that produce every great cutting. The result is a complete system — Cut, Protect, Root, Grow — backed by clear educational guidance for every method and plant type.
Our mission is to be the most trusted propagation resource for home growers, hobbyists, and nursery professionals alike — combining honest education with products built for the job.
What We Stand For
Propagation First
We are not a general garden brand. Every product we make is engineered specifically for the propagation phase — from cutting to established root system.
Formulated with Intention
Our gels and mists are built around natural plant-derived compounds, selected for their role in supporting root development.
Made in USA
Formulated and manufactured in the United States.
For Nurseries & Professionals
Commercial propagators and nursery operators have different needs than home hobbyists — volume, consistency, and formulations that perform across thousands of cuttings. We are building a wholesale program to serve professional growers with the same propagation focus, at scale.
If you run a nursery, greenhouse, or commercial propagation operation and want to learn more about wholesale availability, please reach out.
Start Your Journey
From cutting to thriving. Discover the system and the knowledge you need to propagate with confidence.